If you are exporting to Japan, it is
important to consider protecting your brand.
Are there any differences between Japan and Australia?
• Subclasses of goods and services
• Different writing systems can be registered
Can my trade mark be filed before I start doing business?
Yes. This allows you to protect your brand before you start.
In English or Katakana?
Japanese use 3 writing systems. You should consider registering
in both English and Katakana as both are used almost interchangably.
For example, in department stores, it is common to see large signage
for international brands in English, but the same brands in store
maps will be written completely using Katakana.
Can an existing registration in Katakana stop me from registering
the word in English?
Yes. This is one reason why it is important to get a professional
to conduct a proper search before filing any trade mark applications.
What is the Japanese equivalent of Registered Trade mark?
Goods and services are classified in 45 classes, just like Australia,
except that Japan also makes use of sub-classes, which has Groups
of Similar Goods. These are inflexible groupings which must be taken
into account when working out whether a mark is registrable in Japan.
Why Choy Lawyers?
1. We make regular visits to Japan and maintain links with specialist
2. We have clients who are already doing business successfully in
3. We have particular experience in dealing with the unique Japanese
trade mark system
Australia's Japan country page
Japan Patent Office
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